Real Reasons to Redesign your website

7 Reasons To Redesign Your Website

Two questions we often hear from businesses we consult with about digital strategy are, “Do I need a website redesign to compete or rank better?” or, if we recommend a redesign, “Why do I need to redesign my website?”

There are 7 reasons to redesign your website — and we’ve covered how to identify them and how to approach them in the following post

1- The Site Looks Outdated

It’s easy for a website to become outdated these days. Nothing ever stays on-trend for too long.

This issue gets exacerbated when there’s no one paying attention to the website — either because of lack of knowledge, not enough time, or pure negligence.

You’ll need to do an analysis to see how out-of-date the site really is. 

It could just be superficial (like if it’s not mobile responsive or it uses skeuomorphism instead of responsive). Or the issue might be more systemic and you’ll need to revise the copy, user journeys, and even the software used to build the site and its features.

2- Missing or Updating Brand Messaging

It’s important to present a unified, clear, and consistent brand message throughout your website. This means your slogans, tag lines, brand voice, value proposition, and mission statement are all important factors when determining how well your website reflects your brand and your business.

If your website is missing these core branding elements or they are being updated, it might make sense to redesign your website to align with the improved messaging.

3- You’re Not Seeing Any Meaningful Traffic, Leads, or Sales

This isn’t about seeing a lack of traffic or activity on the site. This is about people finding the website, but not converting when they’re there. 

Assuming the problem isn’t related to the quality of the design or the usability of the site, this could instead be an SEO problem.

4- There Are a Lot of Errors and Bugs

Security and privacy issues. Non-loading pages. Broken links. Missing images. There are a lot of technical issues that can turn visitors off. 

While visitors can certainly leave feedback on your site when they encounter a problem, that’s not the kind of problem you want them discovering. 

5- It’s Not Mobile Responsive

Unless you’re dealing with a really old website that no one’s touched in years, you’re not likely to encounter a website that makes visitors pinch-to-zoom and requires a total redesign. 

If Google Search Console detects mobile usability issues you can start your website audit there. Usually, you’ll see errors related to elements being too close together or content being cut off.

6- Visitors and Customers Keep Complaining About the Site

If you give people a platform to air their grievances, many of them will use it. 

When it comes to a website, there are many places people might leave negative feedback related to the website experience or to report bugs they encounter: 

  • Contact pages and forms
  • Chat widgets
  • Feedback widgets
  • Links to social media
  • Product reviews

Once you start to notice a trend in the complaints, you can formulate a plan for redesigning the feature or fixing the problematic element.

7- Your Website Has a Bad Foundation

If you have to spend more money putting bandaids on problems than actually building new means for functionality and content, then you most likely have foundational issues that in the long run will cost you more than if you just built a new website.

Foundational Issues

  • Your Website Isn’t Optimized for Speed
  • Your CMS Isn’t SEO Friendly
  • Your Website Isn’t Responsive
  • Your Website Is Difficult to Use
  • Your Website Has a Poor User Experience

What’s Next

Your website could be beautiful, functional, and pixel-perfect, but if you still aren’t getting the results you want, it’s not doing the job it was intended for. Your website exists to build your brand, market your business, and ultimately increase sales. If you aren’t happy with your results, it’s time to think about a redesign.

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